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Creativity

5 Tips To Put Creativity In Your Favor In Advertisements

Posted by Noah Curtis on

Achieving that a product is placed in a privileged position in the mind of the consumer has great importance for the brand in question, since achieving this purpose influences the company’s income.

Achieving that a product is placed in a privileged position in the consumer’s mind is of great importance for the brand in question, since this purpose influences the company’s income.

There are various types of advertising such as institutional, local, foreign, focused on a social good or simply to promote a product.

One of the elements that has been used frequently in different media has been creativity, since it does not have the same results to make something known in a simple and minimalist way compared to a more elaborate spot that contains catchy phrases , striking images and suitable environments.

The success of a brand or its significance is related to how well a product is presented. To put creativity in your favor we give you 5 tips.

Interact with the outside

When your advertising is outside, the best thing to do is to interact with the people who walk on the street through actions that make them pass more than once. Another advantage that can be taken is that it offers the possibility of maximizing the reach of a brand due to the large number of people who travel the city.

Use colors

The colors cause the eyes of consumers to be directed to said ad, in addition to that, in general, they tend to be related to positive emotions. The advantage of using “vivid” colors makes an advertisement stand out from the rest due to the light they provide, coupled with the increasing number of people who see it.

Exaggerate events

Seeing an action in an exaggerated way makes the public appreciate it as funny and identify the action with the brand even if the product is not present.

Use relevant events

The most popular news focus the attention of viewers due to the data derived from it and the importance it has for society. Using a relevant event makes the publicity of the brand in question stay present for longer.

Solve a problem

Nothing better than focusing a brand on solving a social problem, since in addition to associating the brand with a good cause, it propagates that the purchase has a sense of charity, since it causes the consumer to feel comfortable with the product they have just purchased.

Advertising Campaign

Tips To Create Your Advertising Campaign On Facebook

Posted by Noah Curtis on

A few weeks ago, Facebook launched a new update in which organic diffusion, which is not paid, has been considerably reduced , to give you an idea, on the Tiempodenegociosfunpage, with the same publications , the visualizations have been reduced between 60-70% depending on the week and the contents.

This leads us to two quick conclusions:

1- If you want the same diffusion among your fans, you will need much more effort and creativity .
2- If you continue to trust this social network, you will be almost forced to create your “Facebook ads” campaigns .

Effective Tips To Create Your Advertising Campaign On Facebook

If you have opted for the second option, that of advertising campaigns, it will be good for Mr.Zuckerberg after the disbursement of 19,000 million dollars by WhatsApp

I propose the following tips:

1- If it is your first campaign, here is a video, a small tutorial so that you can see that it is a fairly simple process:
2- Define your audience very well : one of the advantages of Facebook is that it allows some very interesting segmentation such as age, city or general interests of the user. It is in your hands to use it effectively to reach the audience that your brand or company needs.
3- Use Power Editor : this Facebook tool will allow you to create a large number of ads more easily, manage and edit them. Here is the guide so you can investigate a little more in this direction. Here you can also enter more advanced features and create “custom audiences” to further segment who you want to show your ads to. You have more information here.
4- Do an A / B test with the two main formats : in Facebook ads you have two ways (mainly) to make ads according to the objective you are pursuing. I recommend that you try both to see with which you get more engagement (degree of user loyalty). A test promoting your “funpage” to increase “likes” and another advertising a post with content related to your product or service.
5- Create a CTA button : Facebook has recently made available the functionality of incorporating a “call to action” button that can increase the click-through rate to your ad.
6- Remember the% of text-image that Facebook imposes : one of the advertising rules that they put to launch your ad is that the text within the image does not occupy more than 20%. Thus, as they comment, it is more visually attractive.