A few weeks ago, Facebook launched a new update in which organic diffusion, which is not paid, has been considerably reduced , to give you an idea, on the Tiempodenegociosfunpage, with the same publications , the visualizations have been reduced between 60-70% depending on the week and the contents.
This leads us to two quick conclusions:
1- If you want the same diffusion among your fans, you will need much more effort and creativity .
2- If you continue to trust this social network, you will be almost forced to create your “Facebook ads” campaigns .
Effective Tips To Create Your Advertising Campaign On Facebook
If you have opted for the second option, that of advertising campaigns, it will be good for Mr.Zuckerberg after the disbursement of 19,000 million dollars by WhatsApp
I propose the following tips:
1- If it is your first campaign, here is a video, a small tutorial so that you can see that it is a fairly simple process:
2- Define your audience very well : one of the advantages of Facebook is that it allows some very interesting segmentation such as age, city or general interests of the user. It is in your hands to use it effectively to reach the audience that your brand or company needs.
3- Use Power Editor : this Facebook tool will allow you to create a large number of ads more easily, manage and edit them. Here is the guide so you can investigate a little more in this direction. Here you can also enter more advanced features and create “custom audiences” to further segment who you want to show your ads to. You have more information here.
4- Do an A / B test with the two main formats : in Facebook ads you have two ways (mainly) to make ads according to the objective you are pursuing. I recommend that you try both to see with which you get more engagement (degree of user loyalty). A test promoting your “funpage” to increase “likes” and another advertising a post with content related to your product or service.
5- Create a CTA button : Facebook has recently made available the functionality of incorporating a “call to action” button that can increase the click-through rate to your ad.
6- Remember the% of text-image that Facebook imposes : one of the advertising rules that they put to launch your ad is that the text within the image does not occupy more than 20%. Thus, as they comment, it is more visually attractive.