Making Gold out of thin air!
Millenium Gold, a renowned gold jewellery brand in UAE had planned to launch its new showroom in Kochi. But in a state where legendary brands ruled the market, Millenium wanted to launch itself as a trustworthy gold jewellery brand from UAE.
So we did something that’s no other Gold Jewelry brand was doing in Kerala. We didn’t use any models. To make people trust us, we created a full-scale campaign consisting of TVCs, print ads and hoardings that only showcased the pure design work of the product; making Millenium a brand that only cared about providing its consumers the right gold jewellery and nothing more.
The results: huge number of walk-ins in the first month and a loyal consumer base that truly believes in Millenium Gold.
Client: Millennium Gold