Creating the Cultural Journey.
To step off from being an online sensation and enter the world of brick and mortar was something that the owner of “The Golden Threads” – Ms. Meenu Sasikumar was looking for. She wanted to build a fashion brand in Dubai that would merge the contemporary world with our ancient Indian heritage. So we gave her the best of both worlds – “Prayanah”, the cultural journey. After building an interactive and modern website, we started moving on to mainstream advertising, even a launch ad with a famous celebrity.